To reach a large volume of different people within a short space of time, the best way to do it is by joining various parenting websites, especially those with forum sections where lots of members get involved.
There are various different types of parenting websites, some focusing on only one demographic (like http://www.mumandworking.co.uk/) focusing on helping mums back int work with job listings and articles and forums. Other types are websites like http://www.netmums.com/coffeehouse/ have a broader target audience and naturally have a larger volume of visitors. Until i narrow down my community, i will largely focus on the websites with a larger range of people.
What i have also noticed is that are huge amounts of online solutions and support for mums, so perhaps any e-solution i come up with mould already be available in some form, so i have to be very careful.
I've subscribed to a few websites and posted in the forums to try to get a bit of a dialogue going.
I have interviewed a mother with a young adopted baby, and will write this up shortly.
What i will do next is:
Narrow down the section of the community that i am focusing on
Try to make more contact with more members
Visit members of this community
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